Highly Anticipated - The Unleashing of Jones GABA
The Top Secret and Extremely Confidential creation of JONES GABA by the Jones Soda Company is rumored to be unleashed onto the beverage market in early 2009.
Data about the Calming, Mental Clarity, Extreme Focus, Weight Loss, and Muscle Strengthening benefits from this Functional Beverages ingredients have Athletes, Students and Professionals in demanding and stressful positions eagerly wanting to test the benefits of the exclusive JONES GABA beverage.
INFORMATION ON GABA -
www.jonessoda.com/invest/pdf_documents/2007/Jones-Pharma-...
PHARMA GABA TM is a naturally produced form of the amino acid gamma-aminobutyric acid (GABA), a key neurotransmitter in the human brain that exerts a number of anti-stress effects among other benefits. An extremely popular food ingredient in Japan, PHARMA GABA TM recently achieved GRAS (generally recognized as safe) status in the United States. According to Peter van Stolk, President and CEO, of Jones Soda, “Securing the rights to PHARMA GABA TM is the key step in our development of an entirely new type of Jones energy beverage.” Rather than produce a stimulant effect like caffeine-containing energy beverages, PHARMA GABA TM is valued for its ability to promote mental focus. The current energy beverage category is estimated to be over $6 billion in sales annually and is expected to exceed $10 billion by 2010.
In Japan, the most popular applications of PHARMA GABA TM include use in coffee as it is particularly helpful in counteracting the negative effects of caffeine, as well as chocolate, sports beverages, water, energy beverages and candy. Noriko Iwaki, Executive Managing Director of Pharma Foods, expressed that “Jones Soda is the perfect partner to introduce this new and exciting beverage concept to North America.” With a history of bold innovation and marketing, Jones Soda will be assisted in the development of the new energy beverage by Dr. Michael T. Murray, one of the world’s leading authorities on natural food products. An author of over 30 books on health and nutrition, Dr. Murray has played a major role in building the nearly $20 billion a year natural food and supplement industry as he has been instrumental in bringing many natural and effective food products to prominence in North America including glucosamine sulfate and Ginkgo biloba extract. According to Dr. Murray, “PHARMA GABA TM is poised to become a major dietary supplement and food ingredient in the North America because it produces such noticeable effects.”
www.seattledining.com/ARCHIVE/winebevarage/Jones_Soda.htmGABA is food for the mind. GABA is already in your brain—when you drink it, you’re just topping off. There have been university studies and it’s FDA-approved. The science is all there. There’s also 1000 years of foundation—you find it in fermented foods like miso soup.
Studies have also been done on kids both here and in Japan as well as with kids who have ADD—GABA appears to help them stay focused. Interestingly, yoga increases GABA. Since GABA is a natural part of your brain, there are no withdrawal symptoms if you stop drinking it, like there are with caffeine. You simply absorb the amount you need, best in 200 mg amounts.
www.a1supplements.com/GABA-750mg-90-capsules-p-17048.htmlGABA has some startling effects on promoting fat loss. How does this work? GABA stimulates the production of Human Growth Hormone (HGH). It is HGH that has been found in studies to facilitate the metabolism of fats in the body. HGH is also known for it's powerful muscle-building effects.
Increasing HGH is definitely a good thing, especially for bodybuilders. HGH tends to decrease naturally with age, so the older you get, the harder it is to lose fat. That's one reason GABA has become so popular.
www.jonesgaba.com/files/about_pharma_gaba.phpwww.doctormurray.com/newsletter/05-17-2007.htm#RefMore to come -
GABA Insider
